Diamonds

Lowest price vs. fair price.
The lowest price can often
be the most expensive 
purchase. There are many 
factors to consider 
in the purchase of a 
quality diamond.

We take time to educate our 
clients in all aspects of the 4 C's.
We also offer you the 5th C,
Chuck Rosenblum, who does all our 
stone purchasing and client consultations. 
We pride ourselves on offering 
maximum value pricing.

The 4 C's of a quality diamond

Cut
Cut refers to the arrangements of a diamond's facets.
It determines the optimum combination of brilliance, 
dispersion, and scintillation.

Color
When least is best. . .
Diamonds come in a range of colors.
The more colorless the diamond, the greater
its rarity and value. To the untrained eye
a diamond may appear colorless but show
some traces of color.
See Diamond Color Chart

Clarity
Clarity is the degree to which tiny natural marks 
called inclusions are present in the diamond.
See Diamond Clarity Chart

Carat-weight
The standard measurement for diamond size. Bigger 
is not necessarily better when it comes to measuring 
the quality of a diamond.

For a complete inventory of diamonds:

Hearts and Arrows Triple Ideal Cut Inventory

Call Toll free 877.778.1495 to inquire about availability

How to Choose a Diamond

Diamonds vary in quality. Our specialty is procuring excellent and ideal cut diamonds. When selecting a diamond, we work closely with our client and our network of cutters. There are many criteria to consider. Our experience and knowledge give us the resources to find the right gem for each client. Please call for consultation: Toll free 877.778.1495



Ideal Cut Diamond